The Côte d’Azur has enjoyed an exceptional summer season, with
coastal hotels posting some of their strongest results in years, largely
fueled by a surge in international visitors. Yet while hotels and
rentals celebrate record demand, traditional restaurants are voicing
concerns.
After a lively spring boosted by major events such as
the Cannes Film Festival, Monaco Grand Prix, Cannes Lions, UNOC, and
Ironman, the region entered summer with strong momentum. May saw coastal
hotel occupancy climb to 77% (+2 points over 2024), with several days
above 90%. June broke records with 85% occupancy (+3 points).
That
strength carried into the peak season. In July, hotels reached nearly
87% occupancy (+1 point), with revenue per available room up 8%. Tourist
residences and furnished rentals also performed well, averaging 79% and
74% respectively.
Early August confirmed the boom: coastal hotels reached 92% occupancy during the first two weeks, peaking at 98% over the August 15 holiday weekend. The full month is expected to close around 85%. Private holiday rentals also hit their annual high, with 88% occupancy in early August. In the mountains, the season proved strong too, averaging 50% occupancy and up to 62% mid-August, while tourist residences climbed to 65%.
Early August confirmed the boom: coastal hotels reached 92% occupancy during the first two weeks, peaking at 98% over the August 15 holiday weekend. The full month is expected to close around 85%. Private holiday rentals also hit their annual high, with 88% occupancy in early August. In the mountains, the season proved strong too, averaging 50% occupancy and up to 62% mid-August, while tourist residences climbed to 65%.
International visitors lead the charge
Foreign travelers made up the majority of hotel stays—55% in July and 58% in August. The North American market, particularly the U.S., is driving this growth. American visitors are also the region’s biggest spenders, averaging €170 per person per day compared to €75 for French tourists.
Foreign travelers made up the majority of hotel stays—55% in July and 58% in August. The North American market, particularly the U.S., is driving this growth. American visitors are also the region’s biggest spenders, averaging €170 per person per day compared to €75 for French tourists.
With
these results, Côte d’Azur France Tourisme is eager to keep the
momentum going. Following a successful promotional tour in North America
earlier this year, a new campaign is scheduled for February 2026,
targeting Boston, Houston, Chicago, and Toronto.
Despite
record-breaking visitor numbers, locals note that improved public
transport has eased congestion, helping to create a surprisingly calm
and enjoyable summer season for residents and travelers alike.
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