A Rising Tide: Why More Americans Are Moving to the French Riviera

 

Since the recent U.S. elections, the French Riviera has seen a noticeable increase not only in American visitors but also in U.S. citizens becoming homeowners in the region. What was once a coveted holiday destination is now increasingly viewed as a permanent lifestyle choice, or secondary home ownership (especially for those of us within the LGBTQ+ community) with Americans and Canadians alike drawn to the Côte d’Azur’s blend of luxury, culture, and quality of life.

Recent tourism data highlights this trend: international travelers spend significantly more than French tourists when vacationing in the Riviera — about €120 per day compared to €75. This spending power, combined with an appetite for real estate, is shaping the Riviera’s property market and reinforcing its status as a global lifestyle hub.

Why the French Riviera Appeals to North Americans

1. Direct connections from the U.S. and Canada

In recent years, major airlines have introduced direct flights from New York, Atlanta, Montreal, and Toronto to Nice Côte d’Azur Airport. This has made the Riviera more accessible than ever before, reducing travel time and making both seasonal visits and long-term stays more convenient.

2. A lifestyle unlike anywhere else

The French Riviera offers a rare balance: Mediterranean charm mixed with an international, cosmopolitan community. Residents enjoy world-renowned gastronomy, art, and cultural events alongside year-round leisure activities such as sailing, hiking, skiing in the nearby Alps, and exploring Provence’s vineyards.

3. Cost of living and healthcare advantages

Compared to many U.S. metropolitan areas, the cost of living in the Riviera can be surprisingly favorable — particularly when it comes to healthcare, education, and day-to-day expenses. France’s healthcare system is consistently ranked among the best in the world, and significantly more affordable than in the U.S., offering an added incentive for retirees and families.

4. Strong real estate value and investment potential

The Riviera’s property market is considered one of the most stable in Europe. With limited land availability along the coast and consistent global demand, real estate here is viewed as both a lifestyle purchase and a long-term investment. Legacy properties, in particular, hold strong appeal for families looking to secure wealth across generations.

5. A sense of safety and stability

Many North Americans cite political divisions and social uncertainties back home as a reason for seeking out more stable environments abroad. France — and the Riviera in particular — offers not only personal safety but also a slower, more balanced pace of life, which is increasingly valued in a fast-changing world.

6. Education and international opportunities

The Côte d’Azur is home to highly regarded international schools and universities, making it attractive to families with children. Additionally, its proximity to Monaco and other European business hubs provides unique professional and networking opportunities.

7. Climate and well-being

With over 300 days of sunshine per year, mild winters, and fresh Mediterranean air, the Riviera offers an outdoor-oriented lifestyle that promotes health and well-being. This climate is particularly attractive to North Americans escaping harsher winters or humid summers.

The Growing American Footprint

The influx of Americans and Canadians is reshaping local communities, with English increasingly heard in Riviera cafés, galleries, and real estate offices. For many, the decision to move is not just about property or investment but about embracing a new way of life — one that prioritizes culture, health, and balance.

As this trend accelerates, the French Riviera is cementing its reputation not just as Europe’s playground for the elite but as a thriving, international enclave where North Americans are planting deeper roots than ever before.

If you are considering a move to the region, as a Canadian, I speak your language and can relay personal experiences and guidance. Let’s connect.