Tourism: Record-Breaking Summer on the Côte d’Azur

 

The Côte d’Azur has enjoyed an exceptional summer season, with coastal hotels posting some of their strongest results in years, largely fueled by a surge in international visitors. Yet while hotels and rentals celebrate record demand, traditional restaurants are voicing concerns.

After a lively spring boosted by major events such as the Cannes Film Festival, Monaco Grand Prix, Cannes Lions, UNOC, and Ironman, the region entered summer with strong momentum. May saw coastal hotel occupancy climb to 77% (+2 points over 2024), with several days above 90%. June broke records with 85% occupancy (+3 points).

That strength carried into the peak season. In July, hotels reached nearly 87% occupancy (+1 point), with revenue per available room up 8%. Tourist residences and furnished rentals also performed well, averaging 79% and 74% respectively.

Early August confirmed the boom: coastal hotels reached 92% occupancy during the first two weeks, peaking at 98% over the August 15 holiday weekend. The full month is expected to close around 85%. Private holiday rentals also hit their annual high, with 88% occupancy in early August. In the mountains, the season proved strong too, averaging 50% occupancy and up to 62% mid-August, while tourist residences climbed to 65%.

International visitors lead the charge

Foreign travelers made up the majority of hotel stays—55% in July and 58% in August. The North American market, particularly the U.S., is driving this growth. American visitors are also the region’s biggest spenders, averaging €170 per person per day compared to €75 for French tourists.

With these results, Côte d’Azur France Tourisme is eager to keep the momentum going. Following a successful promotional tour in North America earlier this year, a new campaign is scheduled for February 2026, targeting Boston, Houston, Chicago, and Toronto.

Despite record-breaking visitor numbers, locals note that improved public transport has eased congestion, helping to create a surprisingly calm and enjoyable summer season for residents and travelers alike.

Safety First

 

Text by: Urban Malek

Some of you know me as the "personal coat checker" at your favorite cruising bar: Le 7.

Today, I would like to share with you a little thought, born both from my astonishment... and, let's say, from a certain concern.

I notice that many friends, under the pretext of taking PrEP, believe that condoms have become optional. So yes, PrEP is a great tool: it protects against HIV. But, my friends, it has no magical effect against other STIs, STDs, or hepatitis... And in a place where there are multiple partners, it goes without saying that the risk is very real.

Fortunately, our hosts have shown exemplary generosity by providing, free of charge and in all cabins, gel and condoms. A small preventive gift that is just waiting to be used. (Enipse Délégation Nice).

So, please, don't gamble with your health—or that of others.

Respect yourself, let's respect each other! A pleasure is always more enjoyable when it's not followed by an unpleasant surprise.

This message is not a moral lesson (I leave that to the priests, the "bad" ones and the shrinks!), but simply a hand placed on your shoulder, like that of a somewhat paternal friend, who would like to never have to cry for you.

Take care of yourself, so that the party remains a party.

The other night I came across this post on a local LGBTQ Facebook business page, and it really struck a chord with me.

Way back when I managed bathhouses for over a decade, our goal was always the same: to make sure people had the best possible time—but in the safest way. To help with that, we brought in a health practitioner once or twice a week for free one-on-one consultations and group discussions. It gave people a space to ask questions, get answers, and make informed choices.

Now, living in what I affectionately sometimes call “vacation land,” I see this from a different perspective. Each season brings a wave of visitors eager to experience the French Riviera. Often, you can spot them right away—fresh off the plane, with a blank look and full of excitement, with “holiday mode” practically written across their forehead.

They’re ready for adventure and sometimes forget that even on vacation, things can go wrong. I’ll admit, I’ve been guilty of the same myself.

So, to keep this short, I’ll echo the wise words of Urban Malek: “Take care of yourself, so that the party remains a party.”

If you’re visiting any of the gay bars/cruising venues in Nice, you’ll find plenty of opportunities for some action. And if you don’t see lube or condoms available, just ask the staff—they’ll usually have fresh supplies to hand out for free. You can also buy them at any local pharmacy before heading out.

Stay safe, play smart, and enjoy everything the Côte d’Azur has to offer.

 

Cap Estel Hotel Joins Arnault Family Portfolio

 

Bernard Arnault’s Family Holding Acquires Iconic Cap Estel Hotel in Èze

The announcement slipped quietly into the summer news cycle: on July 17, 2025, Financière Agache, Bernard Arnault’s family holding company, finalized the acquisition of Cap Estel, a five-star jewel perched on a private two-hectare peninsula in Èze, between Nice and Monaco.

A Rare Asset on the Côte d’Azur

Cap Estel is one of the Riviera’s most exclusive addresses. With just 20 suites and rooms, the hotel is prized for its intimate scale and ultra-personalized service. Guests enjoy a spa, a gourmet restaurant, and sweeping views of the Mediterranean, all wrapped in a discreet atmosphere of excellence and prestige.

Its history dates back to the early 20th century, when Russian and British aristocrats flocked to the Riviera. Over the decades, it has remained a discreet sanctuary for celebrities and business leaders alike, cultivating an image built on rarity and confidentiality—qualities that now underpin its extraordinary valuation.

A Record Off-Market Deal

According to CFNEWS IMMO, the transaction is valued at over €10 million per key—a record in European luxury hospitality. For perspective:

• The Grand-Hôtel du Cap-Ferrat (Four Seasons) sold in 2015 for around €3.5 million per key.

• The Eden Roc in Cap d’Antibes, another Riviera landmark, is estimated at €5–6 million per key.

Cap Estel’s benchmark-breaking figure highlights both the extreme scarcity of such assets and the growing appetite of ultra-wealthy investors for hotels that transcend traditional hospitality models.

Arnault’s Heritage Strategy

For Bernard Arnault, this acquisition is less about yield and more about heritage. Through Agache, the family is consolidating a portfolio of rare, tangible assets—complementing investments in art, real estate, and vineyards.

Unlike LVMH’s hotel arm (Cheval Blanc, Belmond), Agache’s move into Cap Estel signals a more discreet approach: an investment at the intersection of luxury hospitality and legacy-building, centered on an asset that cannot be replicated.

The strategy is clear: Cap Estel’s value lies not only in bricks and mortar but also in prestige, discretion, and international desirability—intangible qualities that ensure long-term resilience.

A Broader Industry Signal

Cap Estel’s sale underscores a wider trend: the patrimonialization of iconic hotels by large fortunes and sovereign funds. Increasingly, these properties are viewed not as operational businesses but as collectible cultural assets, prized for their aura and exclusivity.

The Riviera, Capri, Portofino, Saint-Barth, and Costa Smeralda are seeing similar pressures. As traditional hotel valuations cool amid economic headwinds, ultra-luxury icons are bucking the trend, commanding unprecedented prices in private, off-market deals.

Key Takeaways

• New benchmark: Cap Estel’s €10M/key valuation resets expectations for Mediterranean trophy hotels.

• Collectible assets: Ultra-luxury hotels are increasingly acquired by industrial dynasties, sovereign funds, and billionaires.

• Heritage play: For Agache, this is about legacy and rarity, not scale or yield.

• Ripple effect: The deal may trigger new discreet sales on the Riviera, where comparable assets are vanishingly scarce.

• Luxury convergence: The transaction highlights the deepening ties between high fashion, lifestyle, and hospitality—strategic arenas for engaging UHNW clientele.

Why Cap Estel Stands Apart

• Unrivalled setting: A private two-hectare peninsula overlooking the Mediterranean.

• Exclusive scale: Just 20 suites and rooms, ensuring confidentiality and bespoke service.

• Prestige heritage: From aristocrats to modern billionaires, the address has always attracted the world’s elite.

With these qualities, Cap Estel represents not only a rare business opportunity but also a symbolic safeguard of legacy—making it a natural fit within Bernard Arnault’s portfolio of enduring treasures.

Monaco’s Princess Cup Swings Back This September

 

The Princess of Monaco Cup makes its much-anticipated return on September 15–16, celebrating its fourth edition with a blend of sport, glamour, and philanthropy. The charity tournament, held in support of the Princess Charlene of Monaco Foundation, brings together celebrities, corporate partners, and passionate golfers for two days of fundraising and competition.

Sponsored by Monaco Asset Management, the event will feature 18 teams at the Monte-Carlo Golf Club competing in the popular “Scramble” format, where four-player teams—including one celebrity—play from the best-positioned shot of their group.

As tradition now dictates, the tournament will culminate with the celebrated “19th Hole” event at Monaco’s iconic Place du Casino from 7 p.m. to 10 p.m. This spectacular finale includes the prize-giving ceremony, as well as the symbolic 19th hole swing—an exclusive chance for participants to test their skills in the heart of Monte-Carlo.

Since its launch in 2019, the Princess Cup has become one of Monaco’s most successful charity sporting events. The inaugural edition raised over €330,000 for water safety initiatives, funding the renovation of the Princess Charlene Municipal Swimming Pool in La Turbie and supporting a five-year educational project at Awutu-Breku School in Ghana.

Subsequent editions in 2021 and 2023 cemented its reputation as a key philanthropic fixture on the Principality’s social calendar, reinforcing its mission to save lives through water safety education worldwide.

Five Celebrity Villas on the Market in the French Riviera

From the cliffs of Cap de Nice to the pine forests of Antibes and Vallauris, the Côte d’Azur has long been a discreet haven for creativity and glamour. In the Alpes-Maritimes—an endless source of inspiration for painters, writers, and musical icons—five remarkable homes are now awaiting their next chapter.

 

La Carrière – Charles Trenet’s villa in Antibes

Back on the market at €6.6 million through Architecture de Collection, this striking ocean-liner–inspired villa was imagined in 1938 by the 25-year-old “singing madman” himself. Charles Trenet not only purchased the land but also drew up the plans for the house, which his friend Jean Cocteau helped decorate.

Spread across four levels and 347 m², La Carrière sits on 5,580 m² of wooded grounds with a caretaker’s house, amphitheater, and 20-meter pool. The kitchen recalls a ship’s cabin, while a Cocteau portrait of Trenet still presides over the living space. Following the singer’s death in 2001, the property endured a long legal saga before re-emerging for sale.

Sean Connery’s Belle Époque retreat in Nice

Known as Roc Fleuri, this Belle Époque jewel—with terraced gardens, marble balustrades, and sweeping views of the Mediterranean—once belonged to Sean Connery, who lived here during the 1970s and 1980s with his wife Micheline Roquebrune.

Built in the late 19th century, redesigned in 1928 by architect Jean Ferraud, the 1,000 m² villa includes a mahogany elevator, indoor pool, and opulent salons. Now on the market for €23.5 million, it remains one of the Riviera’s most iconic addresses, having since passed through the hands of several international luminaries.

La Gatounière – Simenon and Piaf’s sanctuary in Mougins

Tucked near the old village of Mougins, this Provençal villa with ochre-tiled roofs was once home to Georges Simenon and later Édith Piaf. Built in the 1950s, the 365 m² residence, now offered by Sotheby’s for €2.99 million, requires renovation but carries immense cultural weight.

Here Simenon wrote works such as Maigret Sets a Trap before selling to Piaf in 1963, who sought comfort here during her final months. The home, surrounded by landscaped gardens and a pool, continues to draw international buyers enchanted by its history.

La Rivolte – Ivan Bunin’s haven in Grasse

Perched above the “city of perfumes,” Villa Mont-Fleuri—renamed La Rivolte—became Ivan Bunin’s refuge after fleeing Russia. It was here in Grasse, overlooking the Mediterranean, that the Nobel Prize–winning author penned The Life of Arseniev. Built in 1893, the Belle Époque residence spans 337 m² across 14 rooms, with a pool, sauna, and pétanque court nestled in its gardens. Sotheby’s has listed this literary landmark at €3.4 million.

Petula Clark’s Vallauris escape

Hidden at the end of a private road in Vallauris, this 250 m² villa was once the family holiday home of Petula Clark, whose voice defined the 1960s with hits like Downtown and This Is My Song.

On a 6,000 m² plot featuring a pine forest, vegetable garden, bamboo grove, and infinity pool, the residence includes four bedrooms (one in its own tower), a grand cathedral-style living room, and a separate guest apartment. Sotheby’s is offering it at €1.79 million.

For decades, the Riviera’s relaxed rhythm and natural beauty have lured world-famous figures seeking both privacy and inspiration. While these five homes are now officially available, many more celebrity-owned properties remain quietly “off-market,” adding to the region’s enduring aura of mystery and allure.

September Secrets

 

September is just around the corner, and while it may signal the end of summer elsewhere, in the French Riviera it feels more like the beginning of a second, gentler season.

For over a decade, thanks to word of mouth and the rise of social media, September has become the secret month for many visitors who prefer the region when the pace eases after the bustling peak of June, July, and August. Practically overnight, from September 1st onwards, the beaches feel half as busy, restaurants are still open but far less crowded, and popular sights can be enjoyed without the same sense of chaos.

This year’s summer felt calmer compared to the first few seasons after Covid restrictions were lifted, but locals know that high season always comes with an extra buzz. Life here simply adapts to it. September, however, offers a reset: the same Riviera charm, just with more breathing space and perfect weather.

For travelers, this means a more relaxing experience. The sea remains warm enough for swimming well into September and beyond, hotel and villa rental rates drop with excellent deals available, and public transport returns to its usual rhythm. Dining out feels more spontaneous—reservations aren’t always necessary—while nightlife and bars continue in full swing. Even shopping and sightseeing through the region’s historic towns becomes far more enjoyable.

September is also the moment when many who visited earlier in the summer return with a new purpose: house hunting. With children back at school and real estate agents refreshed from their own holidays, it’s the perfect time to view properties and get a truer sense of Riviera life outside the high season.

Come experience it for yourself.

Top French Riviera Destinations for LGBTQ Homebuyers

 

As someone more than a little obsessed with French Riviera real estate—and with over 14 years in the business here—I’ve had the chance to share my perspective on numerous podcasts, in articles, and within several real estate groups and forums. Many of these conversations have naturally touched on the LGBTQ+ community and the unique ways our lifestyle choices and business interests intersect with property ownership in the Côte d’Azur.

A significant percentage of my clients belong to the LGBTQ+ community. Paired with the growing number of people looking to move to the Riviera—either full-time or part-time—it seemed the perfect time to share an insider’s look at where members of our community have been buying over the past few years. This is, after all, one of the very first questions I’m asked.

Nice

This one’s easy—it has been the number one choice for decades. Nice is considered the LGBTQ+ cultural hub of the region, home to numerous gay-owned bars, restaurants, and nightclubs, plus endless other amenities, often within walking distance. The famous Promenade des Anglais runs the length of the city’s beach all the way to Nice Airport, making weekend escapes and long-haul travel a breeze.

Whether you’re after a compact studio or a grand Belle Époque villa, you’ll find it here. In recent years, many companies have renovated older apartments for quick resale, meaning turnkey properties are plentiful. But for those who want to make their own mark, renovation opportunities abound. Prices vary greatly—from around €300,000 for a studio to well over €1 million for a villa—and demand is high, so properties rarely linger on the market.

Cannes

Cannes remains a cherished, if slightly more low-key, LGBTQ+ destination. Known for its sandy beaches, upscale shopping, and year-round livability, it also hosts a steady stream of world-class events—from the Cannes Film Festival to Cannes Lions—cementing its reputation as an international playground.

The property market here is as varied as the city’s atmosphere, with studio apartments starting around €300,000 and spectacular villas reaching €90 million. Despite its glitz, Cannes has a relaxed, walkable layout, with excellent public transport and a welcoming social scene.

Antibes

Charming and slightly slower-paced, Antibes is beloved for its yachting community and substantial British expat presence. The town offers every amenity you could need, plus beautiful sandy beaches.

Around 80% of the housing stock here is made up of apartment buildings—studios start from around €250,000, while standout Belle Époque or contemporary homes begin in the €1 million range, especially in prestigious Cap d’Antibes.

Villefranche-sur-Mer

Just 3.5 km from Nice, this picture-perfect town is known for its panoramic sea views, colorful historic buildings, and relaxed pace of life. In recent years, I’ve seen a marked increase in LGBTQ+ buyers here—some purchasing second homes, others retiring full-time. It’s a friendly, close-knit place where meeting people is easy.

Most properties are apartments, starting around €400,000 for a studio. Villas, typically priced at €1 million and up, often command higher prices for exceptional sea views. Limited new construction helps preserve both the views and property values.

Beaulieu-sur-Mer

A hidden gem next to Villefranche-sur-Mer, Beaulieu sits at the base of the Saint-Jean-Cap-Ferrat peninsula. It’s a compact, walkable town with convenient public transport and all essential amenities, from grocery stores to beaches.

Studios and one-bedroom apartments start around €400,000, with villas—often enjoying spectacular sea views—commanding much higher prices. While family-friendly, Beaulieu has also been steadily gaining popularity with LGBTQ+ residents.

Saint-Jean-Cap-Ferrat

Nicknamed the “Billionaire’s Peninsula,” this is one of the Riviera’s most exclusive addresses. Its history, natural beauty, and unmatched privacy have long drawn celebrities and business titans. The small village near the port offers restaurants, shops, and easy access to beaches and coastal trails.

Apartments, mostly in the village, start around €700,000–€800,000, while villas begin at €1–2 million. Space is limited, so properties here tend to retain or increase their value regardless of the global market.

Monaco

Monaco’s magnetism is undeniable. This compact, high-energy principality is cosmopolitan and walkable, with a surprising range of restaurants and shops at all price points—alongside every luxury brand imaginable. Sports, beaches, and cultural events all play a central role in daily life.

While property here is among the most expensive in the world—even studios come at a premium—the market remains robust thanks to constant demand. The LGBTQ+ scene is more understated but present, with a warm, supportive community and events like Monaco Pride gaining momentum.

Menton

Perched at the far eastern edge of the Riviera, just minutes from Italy and about 10 minutes from Monaco by train, Menton is increasingly on the LGBTQ+ radar. Known as the “Pearl of the French Riviera,” it offers beaches, hiking trails, and a charming town center without the crowds of better-known destinations.

Studios start around €300,000, with villas—often hillside with sea views—starting at about €800,000. The community here is small but growing, and the lifestyle is active yet unhurried, making it particularly appealing for retirees.

These are just some of the most popular spots where members of the LGBTQ+ community have been buying in recent years. If it’s your first time exploring the Riviera, I always recommend renting and sampling different areas before committing—you might be surprised to find your dream location isn’t the one you first imagined.

It’s important to stay realistic: while the Riviera has its share of glitz and glamour, compromises are often necessary—even for the wealthy. Proximity to the beach or a sea view will almost always mean a higher price tag. Consider what amenities matter most to you—whether that’s access to healthcare, grocery stores, public transport, or nightlife—and choose accordingly.

After over a decade in Riviera real estate, I’ve seen it all. Helping people—especially within the LGBTQ+ community—find their perfect home here is my passion. The more we support each other, the stronger and happier our community becomes.

Connect with Experience The French Riviera to get everything going.

Top Seaside Real Estate Hotspots on the French Riviera

 

While most residents of the French Riviera live lives much like people elsewhere in the world, the region has long held a reputation as a prime destination for those seeking a luxurious, safe, and secure lifestyle. Its historic appeal is amplified by a mild, sunny climate, dramatic landscapes, and the sparkling blue waters of the Mediterranean.

Whether you thrive in an exciting social scene or prefer a more private, tranquil lifestyle, the French Riviera offers both with ease—making it equally attractive for full-time residents and holiday visitors.

Each year, the Barnes Group Global Property Handbook ranks the most sought-after seaside cities among the world’s wealthy. The Côte d’Azur consistently features in the top five, earning fourth place globally this year. The Gulf of Saint-Tropez is singled out as “one of the most coveted in the Mediterranean,” with Saint-Tropez, Sainte-Maxime, and Saint-Raphaël standing out as star destinations.

Closer to Monaco, prestigious neighborhoods such as Cimiez in Nice and Mont-Boron are celebrated for their elevated views over the Baie des Anges, Cap d’Antibes, and the Estérel Mountains. Saint-Jean-Cap-Ferrat, famed for its Belle Époque villas designed by leading architects of the 20th century, yet with an equal number of modern properties on this highly sought after peninsula remains a magnet for international buyers.

While Russian buyers once dominated, recent years have seen more Anglo-Saxon and Eastern European interest along with those in the tech and pharmaceutical industries.

Beaulieu-sur-Mer—especially the Baie des Fourmis—and Villefranche-sur-Mer also attract high-net-worth clients from France, Germany, Belgium, Italy, and Switzerland. Properties under €3 million are in demand with this group, while buyers from Northern and Eastern Europe tend to seek larger estates of 300–500 m² priced from €6 million upward.

On the western side of Monaco, Cap-d’Ail continues to charm with panoramic sea views, coastal trails, and its emblematic Plage Mala district, home to striking Belle Époque villas. With Roquebrune Cap Martin also now on buyers' radars. 

Last year, we predicted that a second Trump presidency could drive more Americans to purchase permanent or secondary homes here. That forecast has proven accurate—threefold—since January 2025, with daily inquiries arriving from clients across a wide budget range.

This summer, many of our U.S. villa rental guests have shared the same first impressions upon arrival: they feel they can finally breathe, and that they’re safe in one of the most beautiful regions in the world. Around half have requested in-person meetings during their vacation to discuss purchasing a second home, along with related topics such as visas and mortgage options.

We’re always happy to connect prospective buyers with trusted partners who specialize in these areas. If owning property in the Côte d’Azur is on your horizon, reach out to us at Experience The French Riviera—we’ll help make the process seamless from first viewing to final signature.

Privacy Abuse in Monaco

 

In recent months, the Principality of Monaco has taken a decisive stand to protect the privacy of its hotel and casino patrons. The Société des Bains de Mer (SBM) — the prestigious group behind Monaco’s most renowned establishments including the Hôtel de Paris Monte-Carlo, the Monte-Carlo Bay Hotel & Resort, and the legendary Casino de Monte-Carlo — has introduced firm new measures to address a growing problem: individuals filming guests without consent.

A Response to Abusive Behavior

The move comes after repeated incidents in which certain visitors, influencers, or social media opportunists recorded videos or took photographs of guests in public and semi-private areas of SBM properties. In some cases, these images were posted online without permission, exposing VIP clients, high-stakes players, and everyday guests to unwanted attention or potential security risks.

And frequently you can find in these posts online that assumptions are made about the individuals being billionaires, escorts…you name it. All so the content creator can obtain clout and followers.

Monaco, famed for its glamour and exclusivity, thrives on offering its visitors a sense of discretion. For many guests — including high-profile figures from entertainment, business, and politics — the ability to enjoy a holiday, a fine meal, or an evening at the gaming tables without intrusive cameras is part of the experience they expect and pay for.

Stronger Protections and Clear Guidelines

In response, SBM has implemented clear signage across its hotels, casinos, bars, and restaurants, reminding visitors that filming or photographing other guests without consent is strictly prohibited. Security teams have been briefed to address violations immediately, and staff have been empowered to intervene if they witness inappropriate filming. Repeat offenders risk being asked to leave the premises and may face bans from SBM properties.

The policy is not aimed at casual holiday snaps of architecture or food, but specifically at protecting individuals from being targeted or harassed for online content. “Our priority is the comfort and peace of mind of every guest,” an SBM spokesperson noted. “This is about respect — for privacy, for the atmosphere of our establishments, and for Monaco’s longstanding reputation as a safe haven for those seeking discretion.”

Preserving Monaco’s Spirit of Discretion

While the rise of smartphones and social media has made candid filming commonplace worldwide, Monaco is signaling that it will not compromise on the standards that set it apart from other destinations. The new rules reflect a broader understanding: luxury is not just about five-star service or breathtaking views, but also about the freedom to enjoy them without fear of becoming someone else’s content.

Visitors are encouraged to focus on their own experience — and to remember that in Monaco, the most valuable souvenir is often the memory, not the Instagram post.

Nice: From Postcard Beauty to Global Powerhouse

The French Riviera’s capital is evolving into a dynamic, four-season destination for travelers, business leaders, and investors alike.

Once known solely for its sun-kissed beaches and postcard-perfect charm, Nice is undergoing a major transformation. Now a vibrant, year-round destination, the city welcomes over five million visitors annually — and tourism is driving more than just vacation numbers. It’s fueling growth across hospitality, international events, and real estate. In fact, 2024 saw Nice host a record number of international congresses, cementing its place as France’s leading business tourism hub outside of Paris.

At the helm of this evolution is Nice Côte d’Azur Tourisme, the official agency representing the entire Métropole Nice Côte d’Azur, which spans 51 municipalities. General Director Jean-Sébastien Martinez explains the vision: “We’re moving toward smarter, more sustainable tourism — one that delivers greater value for both visitors and locals.”

Beyond its iconic coastline, Nice is redefining its image. It now ranks as France’s top luxury destination after Paris, with its exclusive “Club Luxe” network of 14 premium properties that include both coastal and mountain retreats. Its year-round appeal stretches from the cultural to the culinary — opera, fine dining, hiking, and seasonal festivals all echo its history as the Riviera’s original winter resort, a legacy recognized by UNESCO.

Where else can you go from sea to snow in under an hour? With eight ports and seven ski stations, Nice offers something few destinations can boast: true four-season versatility. Whether you’re drawn to alpine sports or Mediterranean calm, the region delivers a lifestyle rooted in contrast and quality.

Hervé Laubertie, Director of Team Nice Côte d’Azur, captures it well: “From cultural festivals to outdoor adventures between the mountains and the sea, this is a destination where life can be lived fully — all year round.”

And this quality of life isn’t just for tourists. With its fusion of glamour, authenticity, and timeless beauty, the Côte d’Azur is increasingly a place to live, not just visit. “Imagine working or studying with the Mediterranean as your backdrop,” says Laubertie. “Here, the landscape is part of your everyday experience.”

On the international stage, Nice is fast becoming a serious player in business travel and global events. It already plays host to Ironman competitions, Tour de France stages, e-sports tournaments, and major diplomatic summits. In 2025, Nice welcomed the UN Ocean Conference, a landmark event for the region. This year, a new eco-designed congress center will open at the Port of Nice — the first milestone in a major expansion of the city's event infrastructure, with a 50,000 m² complex set to launch by 2030.

Sustainability is central to Nice’s future. The city was the first French metropolis to earn a spot on the Global Destination Sustainability Index and now leads the nation in Green Key-certified accommodations, with 68 properties. A new digital platform is also in development to help visitors explore lesser-known areas, easing pressure on hotspots and enriching the overall experience.

Crucial to Nice’s international growth are its deepening ties with North America. Sixty percent of visitors to the city are international, and nearly 20% of those hail from the U.S. “American travelers are especially valued by our local partners,” says Martinez. “They’re curious, respectful, and they return year after year.”

To reinforce these bonds, the tourism agency is opening a permanent office in Washington, D.C., with a mission to serve both the U.S. and Canadian markets. The message is clear: American travelers can enjoy world-class service, immersive experiences, and excellent value — all within a luxury setting that includes not only Nice, but also Monaco, Cannes, the Italian border, and the Alps, all less than an hour away.

The future of Nice is bold, open, and international. Whether you're visiting, relocating, or investing, the Côte d’Azur is more than ready. The Riviera isn’t just open for business — it’s ready for takeoff.

It’s Back – The Dolly White Party in Nice Returns!

 

Get ready, Nice – the legendary Dolly White Party is back on August 14, lighting up Place du Pin and Rue Bonaparte with joy, music, and celebration!

This beloved street party, hosted by the LGBTQIA+ Center of the Côte d’Azur with the support of the City of Nice and the Bonaparte Neighborhood Business Association, transforms the area into an unforgettable celebration of pride, unity, and summer energy.

From 6 p.m. to midnight, dance under the stars to the sounds of summer spun by DJs Anna Crouse, Jisse, FredSky, and Ben Crafter. Expect a night of non-stop beats, colorful lights, raised arms, smiles, kisses, and community spirit.

Special thanks to the City of Nice and its mayor, local institutions, artist Patrick MOYA, the incredible volunteers, and the neighborhood’s merchants for helping bring this one-of-a-kind street party to life once again.

Free entry – just bring your energy, your best dance moves, and wear WHITE to match the spirit of the event!

Note: Limited capacity. Bag checks at entry. Please respect the work of volunteers and security staff.

All proceeds go toward supporting the vital social initiatives of the LGBTQIA+ Center.

Don’t miss one of the Côte d’Azur’s most vibrant nights of the year!

Swallowing the Truth

 

As we find ourselves in the heart of high season here on the French Riviera, it’s a time of sun, excitement, and—for many—plenty of sexy fun. Whether you're a visitor or a local, intimacy is often part of the summer rhythm.

For those who don’t know, at one time in life I spent over a decade managing bathhouses (saunas), where I saw just about everything. These days, I’m simply here to spread a little healthy love.

This article is written for an adult audience and explores the topic of oral sex with a focus on honesty, health-consciousness, and body-positivity. The goal isn’t to be provocative, but rather to provide clear, empowering information to help you make informed choices about your own pleasure and well-being.

So today, I want to offer something a little different: a candid, adult conversation about oral sex—specifically, the act of swallowing semen.

This isn’t about shock value. It’s about sexual health, informed choice, and embracing our bodies and desires without shame.

1. Semen and Nutrition: Setting the Record Straight

Semen is primarily water—about 98%. The remainder contains trace amounts of:

• Fructose (a natural sugar)
  

• Protein
  

• Zinc
  

• Vitamin C
  

• Magnesium
  

• Enzymes

Despite exaggerated media claims, it’s no superfood. You’re not getting a protein shake, but for healthy individuals, it’s not harmful either. If your partner is STI-free, swallowing is not inherently unsafe—and some people find deep pleasure, connection, or arousal in the act.

2. Trust, Intimacy, and Emotional Connection

For many, swallowing isn’t just about sex—it’s about trust. It can feel like an act of intimacy, vulnerability, or mutual surrender. Among partners, it might foster:

• Stronger emotional connection
  

• A sense of closeness or erotic ritual
  

• Feelings of acceptance and validation

3. Health First: STI Risks Still Exist

Let’s be clear: semen can carry sexually transmitted infections, including:

• HIV (risk is low via oral, but not zero)
  

• Gonorrhea
  

• Chlamydia
  

• Syphilis
  

• Hepatitis B
  

Even in monogamous relationships, regular testing and open communication are essential. Protection matters, and knowledge is power. Prioritize health—it’s the sexiest choice of all.

4. Psychological & Erotic Dimensions

Some men report mental or emotional benefits from swallowing, such as:

• Heightened confidence and erotic satisfaction
  

• Dynamics of power, submission, or control
  

• Affirmation of queer identity and masculinity

Sexual pleasure is personal, and these experiences vary widely. What matters is that it feels good for you.

5. Shame, Stigma & the Queer Body

Generations of shame—especially within the queer community—have made open discussions around sex difficult. Religious guilt, internalized homophobia, and fear of judgment linger. But here's the truth:

Desire is not dirty. Your body is not wrong. Your pleasure is valid.

If it’s safe, consensual, and feels right—then it is right. Let’s drop the shame and embrace joy in our sexual selves.

Final Thoughts

Swallowing isn’t a requirement, a health hack, or a badge of honor—it’s a choice. A personal one. Whether you’re into it, prefer to skip it, or simply don’t care, the goal is the same: to feel good, be informed, and connect in ways that are safe, consensual, and pleasurable.

So whether you spit, swallow, or do neither—do it with intention, honesty, and pride.

Have some health concerns?
One option for being tested on a myriad of health issues in Nice is 8 Basquis.

Why Buying Property in the French Riviera Makes Perfect Sense

 (Especially After a Summer Visit)

For many, the French Riviera has long been a dream destination — a place where sun-drenched coastlines, charming medieval towns, and cosmopolitan culture converge in one unforgettable region. But beyond a picturesque holiday, more and more international visitors are realizing that the Riviera isn't just a place to visit — it's a place to call home.

From Summer Visitors to Future Homeowners

Typically in the region it often begins the same way: a summer vacation. First-timers arrive in the Côte d’Azur, hopping between beach clubs in Saint-Tropez, exploring the colorful markets of Antibes, sipping rosé in Villefranche-sur-Mer, or wandering the cobblestone streets of Eze or Mougins. Each town has its own character, and after a week or two in the region, a common thought emerges: Could I actually live here? And this is when we get the call.

That initial vacation serves as the perfect scouting trip. Rather than rushing into a decision, most prospective buyers take their time, exploring different villages, observing the rhythm of life, and imagining themselves as part of it. Many return in the autumn months with a more informed sense of where they’d like to settle — whether it’s the tranquility of the hinterlands, the bustle of Nice, or a villa with sea views around Saint Jean Cap Ferrat.

Why Autumn is the Smart Season to Buy

The period from late September through November is a particularly strategic time for serious buyers. The Riviera quiets down after the summer season, allowing for easier access to real estate agents, property viewings, and less competition among other buyers. It also provides a practical timeline for the French property purchase process. 

And gives you a better idea of what life with the locals is like away from high season.

Unlike some countries, buying property in France is a relatively structured — and at times lengthy — legal process. From signing the compromis de vente (preliminary sales agreement) to the final acte de vente (deed of sale), the notary-led paperwork typically takes around three to four months. Therefore, buyers who make their decisions in autumn can expect to finalize their purchase and receive the keys by late winter or early spring — just in time to enjoy their new home when the region comes alive again.

A Lifestyle Worth Investing In

Whether it's a holiday home, a semi-permanent pied-à-terre, or a long-term investment, the French Riviera offers enduring appeal. It combines year-round sunshine, proximity to Italy and Monaco, excellent healthcare and infrastructure, and a lifestyle that balances luxury with natural beauty.

Since most of our clients are from North America…for US buyers, favorable exchange rates and France’s stable real estate market only add to the allure and peace of mind.

The best part? It’s a decision rooted not just in spreadsheets, but in emotion. Most people don’t just buy a home on the Riviera — they fall in love with it first.

So, if you’ve found yourself lingering a little too long over Riviera real estate listings after a recent trip, know that you’re not alone. Just return in the fall with open eyes, plenty of questions and an open calendar — your future French home might just be waiting.

How to Be a Good Tourist in France

Simple Ways to Show Respect While Traveling

After a recent chat with friends—and seeing more than a few viral posts of less-than-polite tourists in Europe—I thought it might be helpful to share a few thoughts. Many first-time visitors to the Côte d’Azur often ask me how to avoid coming across as disrespectful. While France is a top dream destination for many, enjoying your trip to the fullest often means tuning into the local customs and mindset.

French culture places a high value on courtesy, discretion, and a deep-rooted sense of decorum. With just a little effort, you’ll find your experience becomes not only easier—but far more rewarding.

1. Learn a Few Basic French Phrases
A simple “Bonjour” (hello), “S’il vous plaît” (please), and “Merci” (thank you) go a long way. Even if your pronunciation isn’t perfect, making the effort shows you respect the culture—and it will be appreciated.

2. Always Greet Before Asking for Help
Whether you’re entering a shop or asking for directions, it’s customary to greet the person first. A warm “Bonjour, Madame/Monsieur” with eye contact is considered basic politeness in France. Skipping this step can unintentionally come across as rude.

3. Respect the Local Rhythm—Especially Around Meals
In France, dining is a cherished ritual. It’s meant to be enjoyed, not rushed. Don’t expect overly quick service—it’s intentional. And while it’s fine to request things politely, asking for heavy menu substitutions is generally frowned upon in traditional eateries. Also, while social media may suggest otherwise, ice is available—just often served on the side so you can add it yourself.

4. Dress Thoughtfully
You don’t need to look like you stepped off a runway, but a clean, polished appearance goes a long way. Loud tourist gear or flashy designer logos won’t earn admiration—they’ll do the opposite. And when leaving the beach, always throw on proper clothes. Walking around town in just swimwear or a bikini top is not only frowned upon—it can result in fines in many places. Yes, you may be proud of your gym work—but in public spaces, decorum still counts.

5. Keep It Down in Public Spaces
France tends to favor a quieter atmosphere in public. Whether on a train, in a café, or strolling a market, keeping your voice down shows consideration for others. Loud phone calls or shouting can be jarring and attract the wrong kind of attention.

6. Don’t Assume Everyone Speaks English
While many locals (especially in hospitality) do speak English, it’s polite not to assume. Begin in French, even if it’s just a few words, and then kindly ask if they’re comfortable continuing in English.

In Short…
Being a respectful tourist in France means syncing with the local pace, being polite, and observing small cultural cues. Show curiosity without arrogance, and you’ll likely discover that the French are not only helpful—but genuinely welcoming.