Monaco’s Chicest Secret is Out
This
summer, Monte-Carlo Beach unveils its most stylish transformation yet—an
exclusive collaboration with French fashion powerhouse Jacquemus.
Once a well-kept secret, the partnership has taken center stage,
reimagining the legendary Monte-Carlo Beach Club with a whimsical and
refined coastal flair.
Think sun-drenched stripes, Mediterranean elegance, and the unmistakable charm of Jacquemus.
The iconic pier and the laid-back Pool Café now bloom in tones of
banana yellow, coconut milk, and bold black stripes—an aesthetic that
blends effortlessly with the glamorous Monaco shoreline. The brand’s
signature visual language, inspired by its January 2025 “La Croisière”
collection, transforms the seaside experience into a living fashion
statement.
Boutiques by the Beach: A Jacquemus World
At the heart of the Beach Club, Jacquemus
has installed not one, but two exclusive boutiques—designed to feel
like a slice of the designer’s own Provençal haven. Renoir and Matisse
sketches grace the walls, cozy corners are filled with curated books and
sculptural furniture, all evoking the soul of the South. More than
shopping, it’s a lifestyle immersion.
This stylish revamp
is part of a larger evolution at Monte-Carlo Beach. From the
Michelin-starred relaunch of Elsa restaurant to new padel courts and
upcoming dining experiences, every detail reflects the property’s quiet
transformation—always with elegance, always with soul. The Jacquemus
collaboration is not just an aesthetic update, but a celebration of the
Beach Club’s Riviera Chic identity, renewed with effortless
sophistication.
Whether lounging on a
banana-yellow sunbed or sipping something cool under striped parasols,
guests are invited to relax into a new rhythm of summer—where fashion
meets leisure and the sea meets style.
But like all good things, this slice of Mediterranean magic is here for a limited time. Jacquemus at Monte-Carlo Beach runs through October 7, 2025. Don’t just watch the waves—make waves.
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