Wednesday, September 24, 2025

Les Voiles de Saint-Tropez 2025: Elegance, Power & Spectacle at Sea

 


Each autumn, as the light softens and the summer crowds thin, Saint-Tropez transforms into the stage for one of the Mediterranean’s most beautiful sailing events. From Saturday 27 September to Sunday 5 October 2025,
Les Voiles de Saint-Tropez will once again capture that unique blend of grace, competition, tradition, and festivity that has made it a highlight of the Côte d’Azur calendar.

A Tradition of Excellence

Founded in 1999 by the Société Nautique de Saint-Tropez (NSNT), the event carries forward the spirit of the Nioulargue, first held in 1981. Its soul lies not only in racing but also in atmosphere — a celebration of camaraderie, fair play, and the timeless beauty of yachts under sail.

Every year, the spectacle brings together an extraordinary fleet: modern yachts, soaring maxi yachts, and classic sailing boats, some with more than a century of history.

The 2025 Fleet

This 27th edition will see around 250 to 300 boats take part. Dozens of yachts over 20 meters will be present, ranging from sleek Maxis to traditional wooden beauties. Among the standout entries this year is the arrival of Magic Carpet E, a strikingly modern yacht that embodies cutting-edge design.

With more than 3,500 sailors and crew members expected, the event promises to be both international in scope and spectacular in scale.

Daily Program Highlights

The races are structured so that each fleet — Maxis, Moderns, and Traditionals — has its moment to shine. Here is the day-by-day program:

  • Saturday 27 September – Arrival of the boats in Saint-Tropez: Maxis, Modern yachts, and Tradition/Classic yachts up to around 18 meters.

  • Sunday 28 September – Final registrations, along with the arrival of the YCF Autumn Cup fleet sailing in from Cannes.

  • Monday 29 September – First races for Maxi and Modern yachts.

  • Tuesday 30 September – All fleets (Modern, Maxi, and Tradition) compete, with the Rolex Trophy beginning for the Classic yachts.

  • Wednesday 1 October – Racing continues for Moderns and Traditionals, while the Maxi yachts take a rest day.

  • Thursday 2 October – The iconic Challenge Day featuring the Club 55 Cup for both Modern and Classic yachts. Traditionals also race in the Centenary Regatta, organized with the Gstaad Yacht Club. Maxi yachts return to the water.

  • Friday 3 & Saturday 4 October – More racing for all categories, with the Rolex Trophy building toward its climax.

  • Sunday 5 October – Final day of racing and prize-giving ceremonies for Modern and Traditional yachts. The Maxis will have their awards ceremony the evening before.

    On Land: The Village & Festivities

    The heart of the event on shore is the Village des Voiles, open daily from 9:00 to 21:00 (closing early at 17:00 on the final day). Entry is free, and visitors can enjoy exhibitor stands, live music in the evenings, and the vibrant ambiance that fills the port and old town throughout the regatta.

    Evenings are marked by special events and celebrations, adding to the festive atmosphere that makes Saint-Tropez so unique during these nine days.

    What Makes 2025 Special

  • A fleet that unites century-old classics with ultra-modern designs, showcasing sailing’s evolution.

  • The debut of Magic Carpet E, a modern marvel that will draw attention on and off the water.

  • The sheer scale of participation — with thousands of crew and sailors — promises a spectacle like few others in the sailing world.

Practical Information

  • Where: Port de Saint-Tropez and the Gulf of Saint-Tropez.

  • When: 27 September – 5 October 2025.

  • Village Opening: 9:00–21:00 daily (until 17:00 on the final day).

  • Entry: Village des Voiles is free for the public; boat participation is by invitation and registration only.

  • Atmosphere: Expect a lively mix of sport and celebration. Bring light layers for the sea breeze, enjoy the quayside cafés, and take in the spectacle both on the water and in town.

Why You Shouldn’t Miss It

For sailors, Les Voiles offers some of the best racing conditions in the Mediterranean. For spectators, it’s a rare chance to see elegant classics alongside cutting-edge yachts, all set against the golden autumn light of the French Riviera.


It’s not just a regatta; it’s a lifestyle event — blending sport, heritage, and celebration. For Saint-Tropez, it is the perfect farewell to summer before the quiet of winter sets in.

Monday, September 22, 2025

Concierge Services in the Age of Social Media on the French Riviera

 

An observation…

The French Riviera has always been home to a wide range of concierge services, designed to help visitors discover the best the region has to offer with guidance from local insiders. Many of these services are reliable and well-established. But just as often, others appear suddenly at the start of high season—only to vanish midway through or as soon as summer ends.

This past season, in conversations with agencies and local acquaintances, we noticed an unusually high number of individuals—mainly on social media—offering “luxury lifestyle” experiences. You’ve likely seen the type: Instagram accounts promising exclusive parties or access, with nothing more than a Gmail address or WhatsApp number for contact. Often, these accounts recycle other people’s videos, pass them off as their own, and make promises of insider access they don’t actually have.

They hide behind names like PartySaintTropez, PartyCannes, PartyMonaco, or ConciergeCannes. At first glance, they may look legitimate and are entertaining to watch—until you dig deeper. The reality is that these “companies” often scramble to contact actual agencies like ours, desperately trying to secure last-minute villa rentals requests, event tickets, or restaurant reservations. They expect everything for free or at hugely discounted rates, while charging their clients triple the real cost. Many refuse to sign legal contracts, aren’t based locally, and in some cases, become aggressive or threatening when pressed.

With the Monaco Yacht Show this week, the trend has flared up again. We’ve seen a flood of messages from so-called companies in Spain and the UK claiming they can introduce us to “industry elites” for an eye-watering fee. Yet the show takes place right in our backyard, and we’ve built trusted relationships in yachting and events for more than a decade. Tickets can also be purchased directly from the Monaco Yacht Show website, and parties remain a matter of knowing the right people and what you bring to the table—not inflated offers from middlemen.

We understand the fascination with the glamor and glitter of Monaco and the Côte d’Azur. From the outside, it can all seem instantly attainable, especially on social media. But the truth is: trust and reputation are everything here. Locals know this, and relationships are built face-to-face, over time.

When we launched Experience The French Riviera more than a decade ago, we did so with the shared economy in mind—a fresh concept at the time. Today, our focus remains on ensuring visitors enjoy the region authentically, without falling prey to scams or unnecessary markups. We’ve become protective of travelers who deserve real experiences, not hollow promises.

So, if you’re tempted by flashy social media accounts or self-proclaimed “insiders,” take a step back. Ask the right questions. Trust your instincts. If it sounds too good to be true, it usually is.

In the Riviera, exclusivity isn’t bought at a premium from strangers online—it’s earned through hard work, trust, and genuine connections. Or, as the saying goes: shop local for peace of mind.

Saturday, September 20, 2025

Uber To Launch Helicopter Rides in the French Riviera

 


The French Riviera — with Monaco, Nice, Cannes, and Saint-Tropez as its crown jewels — has long been synonymous with luxury, glamour, and high-profile events. Yet, alongside the glitz lies a more practical challenge: relentless traffic and the region’s natural constraints of sea and mountains. For visitors and residents alike, speed and prestige matter, and Uber now plans to meet that demand from the air.

Beginning in 2026, Uber will integrate helicopter services into its app, giving users the ability to book flights across the Riviera. It’s a move that blends convenience with exclusivity and could reshape how people travel along one of Europe’s most iconic coastlines.

What’s Changing

Uber has partnered with Joby Aviation, which recently acquired Blade Air Mobility’s passenger helicopter business. Through this partnership, Uber users will be able to access existing Blade routes, which already connect Nice, Monaco, Cannes, and Saint-Tropez by air.

But helicopters are just the beginning. Uber’s long-term vision involves the introduction of eVTOLs (electric vertical take-off and landing aircraft) — quieter, greener, and designed to reduce the environmental impact associated with traditional rotorcraft.

Supporting this shift, Lilium, an eVTOL startup, is working with UrbanV and Aéroports de la Côte d’Azur to establish a network of vertiports across the Riviera, stretching as far as Marseille and Aix-en-Provence. This infrastructure, scheduled to go live in 2026, will make the rollout of electric air taxis feasible.

This isn’t entirely new ground for Uber. The company previously tested aerial mobility through its UberCopter service, linking Nice Airport with Cannes during the Film Festival. With trips priced at around €160 for a seven-minute flight, the experiment demonstrated both demand and the logistical hurdles of short-haul helicopter travel.

Why Now?

Several forces are aligning to make Uber’s air ambitions viable:

  • Premium mobility demand: Quick, reliable transfers between hubs like Nice–Cannes or Nice–Monaco save precious time, especially during high-traffic events.

  • Tourism and prestige: The Riviera attracts a global elite for whom helicopter access represents both convenience and status.

  • Regulatory momentum: Partnerships with airports and government stakeholders show a growing openness to advanced air mobility solutions.

  • Technological progress: Advances in electric aviation promise quieter, safer, and more sustainable air travel.

What It Means for the Region

For travelers, the benefits are clear: faster transfers and a seamless booking process via the Uber app. For the economy, new infrastructure and services could boost tourism appeal and create fresh opportunities in luxury mobility.

But challenges remain.

  • Cost: Helicopter and eVTOL services will carry a premium price point, limiting access primarily to high-spend travelers.

  • Environmental impact: While eVTOLs promise cleaner flight, conventional helicopters remain noisy and polluting until electric fleets arrive.

  • Regulation: Airspace management, noise restrictions, and strict safety protocols will need careful coordination.

  • Equity: As with many luxury services, debates may arise over whether public infrastructure should benefit only the wealthiest users.


    Challenges Ahead

    The path forward is not without obstacles:

  • Certification of eVTOLs is a lengthy process, with safety and reliability under intense scrutiny.

  • Noise reduction is critical in a region known for its natural beauty and strict environmental rules.

  • Scalability remains uncertain: will demand justify the cost of building vertiports and operating fleets?

  • Alternatives — from ferries to fast cars — may remain more practical for many travelers.

Looking Forward

The rollout is expected in 2025–2026, beginning with helicopter services and soon expanding to electric aircraft as vertiports come online. Quieter, cleaner eVTOLs will likely first attract premium users before gradually becoming more accessible as costs decrease and fleets expand.

Final Thoughts

Uber’s move into helicopter and air-taxi services marks a bold step in the evolution of mobility on the French Riviera. If executed well, it could ease congestion, enhance connectivity, and elevate the region’s luxury travel experience. But its success will hinge on more than just technology — regulation, environmental impact, infrastructure, and community acceptance will all play decisive roles.

For now, one thing is clear: the Riviera’s skies are set to become just as exclusive — and as competitive — as its shoreline.

Thursday, September 18, 2025

Neo Art & Culture Lab x by Vogelart present Encre Sympathique

 

Art has long been woven into the rich history of the Côte d’Azur, and the upcoming exhibition Encre sympathique at Neo Art & Culture Lab x at Vogelart promises to be a must-visit for anyone captivated by the world of contemporary creativity.

Encre sympathique is an art exhibition curated by Thomas Zitzwitz at the NEO in Nice, France. The theme of the exhibition Encre sympathique is based on the novel of the same name by Patrick Modiano… I also like the play on words associated with it when you translate the title directly into English... sympathetic ink?

What does that mean? As you know, it‘s the French word for invisible ink... when I was a child, I lived very close to Nice in Èze and went to a small village school there... I wrote my secrets in invisible ink in a notebook... » Thomas Zitzwitz


Invited artists: Alicja Kwade, Andi Fischer, André Wendland, César Piette, Dietmar Lutz, Emily Sundblad, Eva Claessens, Fabian Treiber, Felix Schramm, Gabriel Kuri, Georg Herold, Gregor Hildebrandt, Hannah Sophie Dunkelberg, Jack Pierson, Jan-Ole Schiemann, Jenny Brosinski, Jens Wolf, Jordan Rubio, Julian Lennon, Kathryn Garcia, Latifa Echakhch, Martin Eder, Mathilde Seguis, Max Frintrop, Natascha Schmitten, Norbert Bisky, Olivia Berckemeyer, Peter Böhnisch, Regine Schumann, Robert Janitz, Sador Weinsčlucker, Schirin Kretschmann, Sibylle Springer, Slawomir Elsner, Thomas Ruff, Thomas Zitzwitz, Thoralf Knobloch, Willi Beermann, Wolfgang Tillmans, Xiyao Wang.

Opening Vernissage: 25th September, 2025, 6 p.m. to10 p.m.
Exhibition from September 26 to October 11, 2025, 2 p.m. to 7 p.m. Free Entrance Monday and Tuesday closed.

Encre sympathique NEO art & culture lab VogelART - 6 bis rue Lascaris, Nice, France

The NEO x VogelART art and culture space was inaugurated in Nice in July 2024 by Sebastian and Simon Vogel.

NEO is a blank canvas for artistic and cultural projects: from art exhibitions and cultural events to photo shoots and pop-up events. It is a place where art, culture, fashion, and design converge and celebrate creativity.

Since July 2024, more than 15 events have been organized at NEO, including concerts, car design presentations, and exhibitions.

Highlights include the Ndayé Kouagou exhibition in collaboration with the NIR ALTMAN gallery and an exhibition by the Skateboard Museum Berlin. In October, the group exhibition “Tender is the Night,” organized by Thomas Zitzwitz, brought together artists such as Alicja Kwade, Eva Grubinger, Gregor Hildebrandt, Ida Tursic & Wilfried Mille, Isa Melsheimer, Jorinde Voigt, Luca Vitone, Malerie Marder, Matthieu Laurette, Una Szeemann, Young Kim, and many others.